ASEB grid analysis of the experiential economic development of marine cultural industry in the central district of Linggang Special Area,Shanghai

Abstract:

Marine cultural industry, as a new engine for the development of marine industry, plays an important role in promoting the upgrading of marine industry and extending the marine industrial chain.Under the background of experiential economics, this paper studies the development status of marine cultural industry in Lingang Special Area on the basis of obtaining relevant information, and uses ASEB grid to systematically sort out and analyze the experiential development.It is found that Lingang has inherent abundant marine culture, fishery tourism resources and location advantages, but these resources have insufficient experience,poor brand image and single development mode.This constrains the development of the region.To this end, the article puts forward the following suggestions:1.Highlight the experience of marine cultural industry;2.Shape the experience image of marine cultural industry;3.Optimize the brand of marine cultural experience to enhance its popularity and influence;4.Establish a series of leisure experience industries based on Dishui Lake and promote the agglomeration effect of marine cultural industry;5. Strengthen the support of local universities for marine culture industry. This will contribute to the rational development of marine cultural industries in the central district of Lingang Special Area in the future, so as to provide reference for the development of related industries in emerging coastal cities.